We were approached by a local, independent planning and architecture consultancy to breathe new life into their brand and create a suite of business stationary. We were initially briefed to tidy up an existing logo created by our client, but we also provided some additional concepts to give some food for thought. It was one of these new concepts that was developed into the final brand and applied to the client’s website, stationary, marketing materials and pop-up exhibition stand that we were later asked to produce.

The Urban Edge Academy was set up by our sister practice. The program includes placement students as well as Part I & II graduates. The scheme provides firsthand experience alongside experienced architects. We designed a visual identity for the academy to increase the appeal and awareness of the program. Firstly, we created a monogram using the initials of the Urban Edge Academy. The letters have been stylized and arranged to resemble a graduate wearing a mortarboard. Representative of the key demographic for the scheme. The logo uses the same colours and fonts as the Urban Edge branding to reinforce the connection between the two. Next, we designed a simple style guide, along with catchy slogans. Lastly, we re-vamped the Urban Edge website to include the newly created academy page, complete with soundbites from past students in the program.

We worked with Rowley Hughes Thompson to freshen up their branding and improve their website. We liaised with an external web developer; providing them with wireframes and page concepts for the whole site. The website has been very successful and has attracted more customers to visit and stay on the site for longer. In addition, we reinvigorated the Rowley Hughes Thompson logo and designed a number of concepts for corporate stationery and business cards. The client was thrilled with the work we produced, and we continue to look after the site on their behalf.

We worked with Orley Real Estate to develop their brand identity. We created a number of potential options before refining the logo into its current form. The use of negative space in the letter ‘o’ was designed to resemble a keyhole, representative of home ownership. Lower case letters were purposefully used to invoke a gentle more approachable perception, which positively encouraged customer engagement with the company. In addition, we created options for branded stationery and mock-ups of potential applications of their new logo. Orley Real Estate were incredibly pleased with the results and the professional manor in which we conducted the work.

Greenside View is a luxury housing development consisting of one and two bedroom apartments. We were approached by Canon House Properties to design hoarding panels to promote the property during construction. The project encompassed the development of a brand for the apartment complex and its application to promotional materials. We used an elegant typeface to express the high-end finish of the apartments. The flourish of the g was modified to resemble a leaf, and the vibrant green reflects the character of the local area. We also worked on other miscellaneous items for the development, such as window stickers and apartment leasing packs.

The Urban Edge Foundation was established to help support individuals that have suffered life changing injuries or are affected by chronic illness. The organisation was founded by the directors of Urban Edge in 2017. The charity has hosted many fundraising events that successfully raised enough money to provide the #teamgeorge fund with a new wheelchair. We designed the Urban Edge Foundation logo and all of the promotional materials for the events, which included creating artwork for ‘goody bags’ that were full of branded items such as pens, wrist bands, golf balls and more.

We were approached by Merrifields to design a marketing brochure for T150, Thetford. The brief required us to create a logo for the park and design an attractive document that would help sell the potential development to a tenant. T150 was the name we agreed upon, after a few other rejected concepts. The T standing for Thetford and the 150 being a reference to the proposed warehousing space of 150,000 sq. ft We used a geometric font combined with an asphalt texture to reflect the modern, industrial nature of the park. The main function of the brochure was to emphasize the developments strategic potential, as the site is ideally located adjacent to the A11 trunk road. To this end we created multiple custom maps showing the developments prime location.

Urban Inprint pitched a new logo for Trinity Retail Park, focusing on local heritage instead of the existing European-inspired design. Research revealed the site’s connection to Trinity Park, named after three native Suffolk animals: Red Poll Cattle, the Suffolk Punch Horse, and the Black-Faced Suffolk Sheep. Drawing from this history, we created a logo incorporating their shapes. Although the project remained conceptual, the client appreciated our creative approach and efficiency.

Whilst revamping the Urban Inprint website we thought it was the perfect opportunity to update our logo. The old logo suffered slightly from a lack of contrast between the first and second words. The tightly grouped letters and subtle change in font weight could result in the text reading as one word. The icon was also symbolic of print rollers, which somewhat limits the implied scope of the business as we also design for digital formats. The new symbol is a monogram constructed from an abstract letter U that has been divided to also create the letter I. The overall shape of the logo is reminiscent of a shield which invokes a feeling of security and trust with the company. We chose to use Montserrat Bold as the primary font because of its modern, creative character that invokes our brand ideology.