Urban Inprint

Whilst revamping the Urban Inprint website we thought it was the perfect opportunity to update our logo. The old logo suffered slightly from a lack of contrast between the first and second words. The tightly grouped letters and subtle change in font weight could result in the text reading as one word. The icon was also symbolic of print rollers, which somewhat limits the implied scope of the business as we also design for digital formats. The new symbol is a monogram constructed from an abstract letter U that has been divided to also create the letter i. The overall shape of the logo is reminiscent of a shield which invokes a feeling of security and trust with the company. We chose to use Montserrat Bold as the primary font because of its modern, creative character that invokes our brand ideology.

Client

Urban Inprint

Services

Branding, Web Design

Urban Inprint Brand Comparison

Urban Inprint Initial Branding Explorations

Urban Inprint Logo Development

Urban Inprint Brand Construction

“The overall shape of the logo is reminiscent of a shield which invokes a feeling of security and trust with the company”

Urban Inprint Brand Variations

Pantone 229C
C 80 M 15 Y 0 K 0
R 0 G 160 B 223
#00A0DF

Pantone Rhodamine Red C
C 11 M 92 Y 0 K 0
R 231 G 0 B 148
#E70094

Pantone Medium Yellow C
C 2 M 11 Y 100 K 0
R 255 G 217 B 0
# FFD900

Urban Inprint Iconography
Urban Inprint Brand Backgrounds
Urban Inprint Typography

“We chose to use Montserrat Bold as the primary font because of its modern, creative character that invokes our brand ideology”

Urban Inprint Website
Urban Inprint Website Concept
Urban Inprint Brand Guidelines

“From meetings with our clients we discovered that one of the things that really stuck with them was the Urban Inprint dog. So we decided to adopt him as our official mascot”

Urban Inprint Stationary
Urban Inprint Business Cards