We were commissioned by CBRE to design hoardings to screen construction works at Retail World, Gateshead. The developer wanted to use the hoardings as an opportunity to promote the new development and assure customers that the rest of the park would be unaffected. We included visual puns to add an element of fun to what could of been a rather dry message. This helps grab people’s attention and increases the chance of someone remembering the information.

Our sister company, Urban Edge Architecture, worked on the refurbishment of Enfield Retail Park. USS approached us to develop a series of temporary hoardings for the park during the various different construction phases. We designed hoarding panels advertising units for retailers such as Nike, Nando’s, Subway and Carphone Warehouse. These hoardings needed to be bold and easy to read from a distance or passing traffic. We also created a mail shot for the development to be distributed via print and digital media. The campaign proved to be effective, and the unit is now successfully trading with a major retailer as a tenant.

The trustees of Croft Retail & Leisure Park contacted us to design a series of window vinyls and hoarding panels to canvas a substantial redevelopment project at the site. The project involved the creation of large hoarding panels that would encompass the construction of new units, bringing additional well known food and drink operators to the park. Additionally, we produced window vinyls for an existing store that was having a major internal refit to accommodate a new tenant that was moving into the unit. We worked with signage and courier companies to produce our designs and ensure they were delivered to site safely and on time.

Greenside View is a luxury housing development consisting of one and two bedroom apartments. We were approached by Canon House Properties to design hoarding panels to promote the property during construction. The project encompassed the development of a brand for the apartment complex and its application to promotional materials. We used an elegant typeface to express the high-end finish of the apartments. The flourish of the g was modified to resemble a leaf, and the vibrant green reflects the character of the local area. We also worked on other miscellaneous items for the development, such as window stickers and apartment leasing packs.

We were tasked with creating a hoarding design at Leisure West in Feltham. The site trustees were in the process of reducing the size of the ten-pin bowling unit and creating a new gym and restaurant. The entire façade was also overhauled and improved during the renovation. The brief required us to be none descriptive about the tenants of the restaurant unit. It was also crucial to stress the point that the bowling centre and other units in the park would remain open for business during construction. The hoarding was well received, and the units are now successfully trading.