Our sister company, Urban Edge Architecture, worked on the refurbishment of Enfield Retail Park. USS approached us to develop a series of temporary hoardings for the park during the various different construction phases. We designed hoarding panels advertising units for retailers such as Nike, Nando’s, Subway and Carphone Warehouse. These hoardings needed to be bold and easy to read from a distance or passing traffic. We also created a mail shot for the development to be distributed via print and digital media. The campaign proved to be effective and the unit is now successfully trading with a major retailer as a tenant.