Retail World Gateshead

We were commissioned by CBRE to design hoardings to screen construction works at Retail World, Gateshead. The developer wanted to use the hoardings as an opportunity to promote the new development and assure customers that the rest of the park would be unaffected. We included visual puns to add an element of fun to what could of been a rather dry message. This helps grab peoples attention and increases the chance of someone remembering the information.

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Hoarding Design

Retail World Hoarding Design

“We included visual puns to add an element of fun to what could of been a rather dry message.”

Retail World Hoarding Design
Retail World Hoarding Design