We work in close partnership with our sister company Urban Edge Architecture. Providing the graphical arm of the organisation, we design everything including power point presentations, marketing brochures, business cards, umbrellas and much more. We also manage the company’s digital content, developing & managing the company website and social media channels. Urban Inprint has systematically improved the design of the company’s internal and external content; helping the business to expand over the past decade. Urban Edge Architecture has grown from a handful of staff to a roster of almost 40 employees.

We worked with Rowley Hughes Thompson to freshen up their branding and improve their website. We liaised with an external web developer; providing them with wireframes and page concepts for the whole site. The website has been very successful and has attracted more customers to visit and stay on the site for longer. In addition, we reinvigorated the Rowley Hughes Thompson logo and designed a number of concepts for corporate stationery and business cards. The client was thrilled with the work we produced, and we continue to look after the site on their behalf.

The Urban Edge Foundation was established to help support individuals that have suffered life changing injuries or are affected by chronic illness. The organisation was founded by the directors of Urban Edge in 2017. The charity has hosted many fundraising events that successfully raised enough money to provide the #teamgeorge fund with a new wheelchair. We designed the Urban Edge Foundation logo and all of the promotional materials for the events, which included creating artwork for ‘goody bags’ that were full of branded items such as pens, wrist bands, golf balls and more.

Whilst revamping the Urban Inprint website we thought it was the perfect opportunity to update our logo. The old logo suffered slightly from a lack of contrast between the first and second words. The tightly grouped letters and subtle change in font weight could result in the text reading as one word. The icon was also symbolic of print rollers, which somewhat limits the implied scope of the business as we also design for digital formats. The new symbol is a monogram constructed from an abstract letter U that has been divided to also create the letter I. The overall shape of the logo is reminiscent of a shield which invokes a feeling of security and trust with the company. We chose to use Montserrat Bold as the primary font because of its modern, creative character that invokes our brand ideology.