Retail World Gateshead
We were commissioned by CBRE to design hoardings to screen construction works at Retail World, Gateshead. The developer wanted to use the hoardings as an opportunity to promote the new development and assure customers that the rest of the park would be unaffected. We included visual puns to add an element of fun to what could of been a rather dry message. This helps grab peoples attention and increases the chance of someone remembering the information.
Client
Services
“We included visual puns to add an element of fun to what could of been a rather dry message.”
